Interactive Campaign for Greenpeace.

Brief

This is a campaign submitted to the Young Glory Awards, judged by AKQA’s Chief Executive Officer, Rei Inamoto.

The brief was to come up with an idea that would make people across the world turn an action into a habit. It could be:

  • Saving energy
  • Planting trees
  • Driving less
  • Etc

And to find an organization(s) of our choice – for-profit or non-profit – to work with in order to spread the action.

Solution

The sentence “please consider the environment before printing this email” is widespread accross our inboxes. We are aware that paper comes from cutting down trees, but we are not so aware that to power the Internet we also need to cut down trees. Therefore, with the Blind Carbon Copy campaign we want to say “please consider the environment before sending this email“.

To make a powerful statement, we created Blind Carbon Copy, a live e-mail signature that allows users to visualize the digital carbon footprint generated by their e-mail activity.

Credits

Creative Director: Pepe Borrás
Creative Team: Alissa Lorentz, Peter Samuelsen, Pierre Gomez
Design: Pepe Borrás

Other projects:

blind-carbon-copy-thumb

Blind Carbon Copy

Interactive Campaign for Greenpeace

Client: Greenpeace

BBH_British-Airways_Cairo-header

British Airways (Adaptors)

Integrated print campaign for business travellers

Client: British Airways

Agency: BBH London

route-des-princes-installation-valencia

Fruit Hero Interactive Installation

Turning vegetables into controllers

Client: La Route des Princes

Agency: Workether

BBC Mindwave featured image

Interactive Installation for BBC

Buzzing celebrities

Client: BBC

Agency: Nubito Technology

listen-to-help-bbh-london-pepe-borras-featured

Listen to Help

World’s first global fundraising campaign on Spotify

Client: Sound Seekers

Agency: BBH London

2-meetasheet-pepe-borras-hyper-island

Meet-a-sheet

Prototyping an Elastic Touchscreen

Client: Hyper Island

Agency: Coderangutans

wraply-wrapping-paper-internet-pepe-borras-1

Wrap.ly

The Wrapping Paper of the Internet

Personal Project

workether-arcade-pepe-borras-1

Twitter Arcade

Turning tweets into credits

Client: Workether

Agency: Workether

Meanwhile in Brazil the other stats of the world cup

Meanwhile in Brazil

The other stats of the World Cup

Personal Project