Integrated print campaign for business travellers.

Brief

These three executions are part of a BBH London campaign for British Airways.

British Airways wanted to advertise new business routes and the benefits of their Executive Club.

Solution

One of the most vital items for business travellers are the international travel adaptors. The goal of this campaign was to compare the convenience of such items to the convenience of the new BA routes and rewards.

The images feature a play on European travel adaptors and show iconic city business buildings as pins on the plugs.

Credits

Creative Team: Pepe Borrás & Anders Teigene
Creative Director: Hamish Pinnell
3D Production: Smoke & Mirrors

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