Designing the Wrapping Paper of the Internet

Ever wanted to share something in a cooler way than just copying and pasting a link? Ever bought something digital that you wanted to send in a special way?

With Wrap.ly you can add a wrapping paper over the content you are sharing, so the recipient will have to unwrap it to discover it.

It works like this:

  1. Choose a URL to wrap
  2. Paste it to Wrap.ly and share it
  3. You’ve turned a boring URL into a real gift that needs to be unwrapped!

Wrap.ly is at an early stage of design and development. At the moment, we are a small team of three people working on it. We would love to hear some feedback and ideas from you about future functionalities and potential partners.

Love the project? We would love to have you as a collaborator or to have you join our team. You can also participate by sharing your pattern designs that –potentially– will be seen by thousands everyday ^^

Credits

Creative Director: Pepe Borrás
Logo Design: María José Cuenca
Landing page development: Alberto García

Wrap.ly was originally designed as a campaign for Amazon to encourage users to buy digital gifts.

Other projects:

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Blind Carbon Copy

Interactive Campaign for Greenpeace

Client: Greenpeace

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British Airways (Adaptors)

Integrated print campaign for business travellers

Client: British Airways

Agency: BBH London

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Fruit Hero Interactive Installation

Turning vegetables into controllers

Client: La Route des Princes

Agency: Workether

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Interactive Installation for BBC

Buzzing celebrities

Client: BBC

Agency: Nubito Technology

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Listen to Help

World’s first global fundraising campaign on Spotify

Client: Sound Seekers

Agency: BBH London

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Meet-a-sheet

Prototyping an Elastic Touchscreen

Client: Hyper Island

Agency: Coderangutans

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Wrap.ly

The Wrapping Paper of the Internet

Personal Project

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Twitter Arcade

Turning tweets into credits

Client: Workether

Agency: Workether

Meanwhile in Brazil the other stats of the world cup

Meanwhile in Brazil

The other stats of the World Cup

Personal Project