Turning real vegetables into game controllers.


Prince de Bretagne, a producer of fresh vegetables, has long been committed to promoting their business and culture through a strong presence in the the world of offshore racing. The company decided to create a race that corresponded to its ethos; a race that highlights the relationship between land and sea, the sources of natural wealth that sustain traditions and practices surrounding the production of local food. Thus the Route des Princes was born.

Prince de Bretagne asked us to come up with an idea to promote fresh vegetables amongst the children attending the races of la Route des Princes, presenting them in a fun and interactive way.


The Fruit Hero was born: an interactive installation designed to resemble a fruit market stand that let children play a Simon Says style game turning real vegetables into the game’s controllers.

Vegetables are electrically conductive, fact that we used to trigger specific actions when kids touched them.

My role: Creative Direction / Tech Architecture Design / UX Design / GUI Design

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