I was hired as a freelance interactive creative director to work on a prototype installation for a new BBC TV show.

Channel 4 have ordered a pilot episode of Welcome To My World, a new comedy panel show hosted by Adam Hills.

The format is billed as a show that “applies science and reason to the muddled minds of celebrities and top comedians alike”.

In Welcome To My World, the guests are asked to talk about how they would re-create Earth if they were given the chance. A panel of scientists then feed back on the ideas, explaining what would actually happen should their whims become reality.


The client wanted to build an innovative interacive installation for the guest celebrities to play with. The idea was to feature two celebrities wearing brain wave monitoring headsets trying to focus on each other to trigger an electro shock to the opponent using only the power of their minds.

We put together Mindwave headsets, android tablets and custom electronics to build this shocking new installation. The two celebrities sit facing each other wearing the headsets. There’s a GUI for the show audience and for the contestants that displays live date about their heart rate and their level of concentration.

Read the press realease about the show

My role: Creative Direction / Tech Architecture Design / UX Design / GUI Design

Other projects:


Blind Carbon Copy

Interactive Campaign for Greenpeace

Client: Greenpeace


British Airways (Adaptors)

Integrated print campaign for business travellers

Client: British Airways

Agency: BBH London


Fruit Hero Interactive Installation

Turning vegetables into controllers

Client: La Route des Princes

Agency: Workether

BBC Mindwave featured image

Interactive Installation for BBC

Buzzing celebrities

Client: BBC

Agency: Nubito Technology


Listen to Help

World’s first global fundraising campaign on Spotify

Client: Sound Seekers

Agency: Pepe Borrás/BBH London



Prototyping an Elastic Touchscreen

Client: Hyper Island

Agency: Coderangutans


The Wrapping Paper of the Internet

Personal Project


Twitter Arcade

Turning tweets into credits

Client: Workether

Agency: Workether

Meanwhile in Brazil the other stats of the world cup

Meanwhile in Brazil

The other stats of the World Cup

Personal Project