Pepe Borrás ✸ CD & MBA ✸
Pepe Borrás ✸ CD & MBA ✸
Pepe Borrás is a Strategic Communications and Creative Director Building Brands and Businesses at the Intersection of Technology and Society.
Featured In
For leveraging technology to counter digital authoritarians and circumventing censorship in the world’s most repressive places. LEARN MORE
“I love it!”
— Daniel Ek, CEO and Founder of Spotify [on Listen to Help]
“Pepe Borrás is a pioneer at the intersection of technology and society; a visionary.”
— Emanuel Cheszes, LATAM Head of Sales, Red Bull
“Pepe’s festival [IFF] marks a profound advancement in the fight against digital attacks, censorship, and other menacing cyber tactics.”
— Sue Gardner, Fmr. Executive Director, Wikimedia Foundation
Culture eats strategy for breakfast.
I grab the leftovers.
Featured Project ✸
Featured Project ✸
Listen to Help
“Hacking” Spotify to create the world’s first stream to donate campaign.
Work
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Work 〰️
formula 1 x generative artificial intelligence
Fueling Fan Engagement: Generating Formula 1 Action Figures with AI
To ignite excitement for the 2023 Formula 1 season, I leveraged the power of generative AI to create a series of unique and captivating action figures of the drivers. This innovative approach resonated deeply with the global F1 community, sparking widespread conversation and engagement.
Leading sports media outlets and influential commentators across the globe enthusiastically shared the AI-generated figures, amplifying their reach across social media platforms. The campaign achieved remarkable organic success, garnering close to 1 million impressions on Twitter, Instagram, and Reddit, demonstrating the power of AI-driven creativity to captivate and excite a passionate fanbase.
Meanwhile in Brazil
Unmasking the Other Side of the World Cup: A Visual Contrast of Triumph and Turmoil
While the 2014 World Cup in Brazil captivated global attention with its thrilling matches and instant statistics, a crucial narrative remained obscured: the widespread protests against the event.
To expose this hidden reality, we developed a compelling visual newsfeed. This innovative approach juxtaposed the celebrated statistics of the games – player injuries, red cards, and stadium attendance – with the stark realities faced by Brazilian citizens: injured activists, police arrests, and the displacement of communities. This stark contrast served to highlight the social and economic costs of the World Cup and amplify the voices of those marginalized by the spectacle.
INTERNET FREEDOM FESTIVAL
Joining Forces to Fight Censorship and Surveillance
I co-founded and served as the Executive and Creative Director of the Internet Freedom Festival, a pioneering nonprofit that created the first global network for digital rights and is now present in more than 140 countries. The IFF was funded by the US State Department and Open Tech Fund, with the support of Open Society Foundations, Ford Foundation, Mozilla, Twitter, Meta, Google, and the Media Democracy Fund.